Jennifer Whyte
Who I am
As a creative and detail-oriented individual I bring an inspiring and driven approach to diverse communications and digital media projects. I love to create eye-catching content and build engaged communities.
What's my motivation
I am passionate about creating opportunities to share, discover and exchange new ideas. I'm fascinated by the impact our actions have on each other and the larger world. This motivates me to contribute to meaningful projects that create lasting and positive impressions on people as well as the larger environment.

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Skills

Creating Content

Writing
90%
Research
90%
Illustrator
60%
Photoshop
80%
HTML and CSS
70%

Managing Communications

Analytics
80%
Digital Advertising
80%
Content Strategy
90%
Social Media Marketing
90%

Works

Publications

  • Megabenthic biodiversity in culturally and ecologically important coastal regions of Northern Labrador
  • Afghanistan Remembers

    Afghanistan Remembers

    Research and editing for Dr. Dossa’s book, Afgahanistan Remembers: Gendered Narrations of Violence and Culinary Practices.  This work examines Afghan women’s recall of violence through memories and food practices in their homeland and its diaspora.

Video

  • At Sea Expedition Logs

    At Sea Expedition Logs

    Produced and launched a video series while at sea, engaging audiences in realtime on marine research.

  • Protecting Seamounts

    Protecting Seamounts

    Produced an advocacy video to engage audiences in the importance of protecting ocean habitat.

  • Shark, Marine Life Encyclopedia

    Shark, Marine Life Encyclopedia

    Developed a video series with high views that repurposed the organization’s existing web content for new social channels (YouTube and Instagram).

  • Rebuilding depleted fisheries

    Rebuilding depleted fisheries

    Video development and production to visually communicate the importance of fisheries for coastal communities

  • Animal Facts Series

    Animal Facts Series

    Sourced photos, researched content, wrote scripts and approved final edits.

  • Funny Talking Animals

    Funny Talking Animals

    Researched video footage, wrote scripts and assisted with voice recording.

Writing

  • Ocean conservation blogs

    Ocean conservation blogs

    Content manage blog calendar as well as writing, editing and publishing.

  • Environmental Blog for Children

    Environmental Blog for Children

    The Wild Wire is an environmentally themed blog for children ages 8-12. I write articles for this blog, manage the publication schedule and develop new content features.

Resume

Key Skills

· Digital content strategist · Social media manager · Experienced writer and editor
· Expertise with kid brands and non-profit organizations

Employment History

Social Media and Community Manager, Earth Rangers
February 2010 – Present

I help manage an award winning children’s website and support the communication needs of a community-focused organization. Using CMS tools and my knowledge of HTML, CSS and the Adobe Creative Suite, I create content that helps expand brand recognition and meet fundraising goals. Through digital advertising and community management, I drive traffic to key web properties and create an engaged membership experience.
Key Accomplishments
• Script writing and production management of a viral video series with over six million views on YouTube.
• Development of a dynamic children’s blog that has high member engagement and posts with first page search ranks.
• Creating and implementing a social media strategy that has grown a large engaged community of followers.

Communications Coordinator, CharityHelp International
November 2014 – December 2014

I developed a communication strategy to help meet fundraising goals. To this position, I brought creative ideas to expand the reach of key messaging and keep donors connected with the organization’s charitable work in developing countries.
Key Accomplishments
• Developed a communication strategy to support the launch of a new program.
• Conducted website assessments to improve information design.
• Wrote video scripts and press releases that increased brand awareness.

Research Assistant, Simon Fraser University
December 2005 – September 2014

I wrote, edited and sourced reference material for books, literature reviews and grant applications on such topics as women’s studies, mental health and immigration. Within this role, I worked independently and managed multiple projects under tight deadlines.

Child and Youth Care Worker, Gateway Society
June 2005 – February 2009

I provided support for special needs youth in a residential setting. As part of a dedicated team, I helped create a supportive environment for children that encouraged educational and life skill development.

Education

Bachelor of Arts: Wilfrid Laurier University, Anthropology
September 2002 – August 2006

Digital Media Certificate: Ontario College of Art and Design
February 2011 – February 2012

Grammar for Editors and Writers: George Brown College
April 2014 – September 2014

300-hour Yoga Teacher Certification: Breathe Yoga Studio
January 2015 – July 2015

Volunteer Experience

Digital Media Team Volunteer, Amnesty International Toronto
February 2013 – December 2013

Children and Social Media Presenter, TRCA Development Workshop
August 2012

Personal

I am an avid traveler with experience in Europe, Central America, Egypt, India and Nepal. I also enjoy running, practicing yoga and playing the piano.

Contact

Please contact me to share information about your project ideas or to hear more about my work.

Email: info@jwhytecreative.com

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